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Published 09 January 2017

A poster designed by a Primary 7 pupil from Dumbarton’s Knoxland Primary has won top prize in West Dunbartonshire Council’s Road Safety Calendar competition for 2017.

Heather McDaid’s colourful design and effective slogan is aimed at reminding all drivers to take care on country roads. With statistics showing that 55% of road deaths in Scotland happen on country roads - and that most are the result of speeding and loss of control - Heather’s message about keeping a steady pace is great advice to all drivers.


Heather was presented with her award and trophy by Councillor John Mooney, Depute Convener of Education. Knoxland Primary Head Teacher Mrs Helen Brown was also presented with the Road Safety Calendar Competition trophy for the school.


The 2017 Road Safety Calendar – featuring Heather’s design – will be distributed to all schools, council offices, community education centres, libraries and health centres and all the winning entries will be on display at the libraries throughout West Dunbartonshire in the first few months of 2017.


Councillor Mooney said: “We had some fantastic entries for the competition and the pupils came up with some excellent designs and messages for what is a very important topic. Heather’s was selected as the overall winner because as well as being eye-catching in its design, it includes an effective slogan that will resonate with people who see her poster.”


Councillor Patrick McGlinchey, Convener of Infrastructure and Regeneration, added: “Thank you to every child who entered this contest and a big congratulations to Heather for her winning design. The message we are so keen to get across to drivers is to stay safe for their own sake and for the sake of other road users and pedestrians – and Heather’s poster will help us deliver that important message.”