About the Visitor Levy Advisory Forum
The Forum will advise on the implementation and operation of the visitor levy. The Forum provides a mechanism for stakeholder engagement, considers the potential impacts of the levy, offers recommendations on how levy revenues should be invested to support tourism and local communities and promotes transparency and collaboration between the local authority and stakeholders. While the Forum is advisory rather than decision making, it will help ensure that the levy is administered effectively and that investment priorities reflect local needs and opportunities.
Visitor Levy Advisory Forum Members
Following engagement with industry, business and community representatives the Visitor Levy Forum members are as follows:
| Name | Position |
|---|---|
| Audrey Calder | Chair of the Visitor Levy Advisory Forum Marketing & Events Manager, Loch Lomond Shores |
| Anne Massey | Loch Lomond & Trossachs National Park |
| Yvonne Park | Great Western Golf |
| Kathryn Adam | Merlin Entertainments, Sealife Centre |
| Deborah MacKen | Cambusmoon Holiday Cottages |
| Jane O'Shea | Cameron House Hotel |
| Lynne Cooper | VisitScotland |
| William Burgoyne | West College Scotland |
| John Sweeney | Sweeney's Cruises |
| Hisashi Kuboyama | Federation of Small Businesses |
| Vicki Hughes | Golden Jubilee Conference Hotel |
| George Findlater | Historic Environment Scotland |
| Linda McCowat | Community Representative |
| Cameron Watson | Dumbarton Football Club |
| Councillor Martin Rooney | Leader of Council |
| Councillor David McBride | Depute Leader of Council |
| Councillor Ian Dickson | Elected Member of Council |
There are also Council Officers and Visitor Levy Forum substitutes that will attend as required.
The first Visitor Levy Forum meeting took place in June 2026.