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It is a scheme launched by West Dunbartonshire Council to assist local consumers with finding reliable local traders and to help generate more business for local companies. It is driven by Trading Standards objectives to enhance consumer confidence and encourage the success of businesses that trade fairly within West Dunbartonshire. It is similar to other schemes already operating in other local authority areas including Renfrewshire, Edinburgh and Fife.

West Dunbartonshire Trusted Trader allows customers to provide feedback on their experience of dealing with member businesses. These comments will be posted online for other consumers to view. We will never publish offensive comments if negative feedback is given by a customer.

Current member feedback can be viewed at www.referenceline.com

West Dunbartonshire Trusted Trader relies on member businesses being honest and reputable. Members must comply with the  terms and conditions of the scheme and show that they trade in a fair and responsible manner. The Trading Standards team will continually examine the business practices and customer feedback of each member.